Executive & advisor for commercial growth

Growth is built from the outside in.

For boards, owners and investors who want to realise growth — not just a plan, but someone who executes it. Experienced in technology and services businesses, and in organisations that need digitalisation to grow or change.

Growth & commercial execution Transformation, integration & buy-and-build Technology & AI as an accelerator

Change is the craft

Create movement — and let growth follow.

Elsman Consulting first reads what customers and the market really ask for, and from there changes what needs to be different inside — in proposition, organisation and commerce. From the outside in, until growth shows up in the numbers.

That takes more than a plan: building alongside you, not just advising. One senior point of contact who sits at the table — the eye of a commercial operator and the grounding of a change management professional — supported by specialists from a wider network where the challenge calls for it. Without the overhead of a large firm.

Three situations where the most value is created

Elsman Consulting is at its best where commercial growth, change and execution come together. Recognise one of these? Then a conversation is worthwhile.

Accelerate growth

Commercial growth is lagging

The market is there, but proposition, new business, sales or execution need to be sharper to actually realise growth.

Develop the business model

From revenue to structural growth

An organisation wants to develop new revenue, add more services, or grow transactional business into recurring revenue.

Growth requires change

The organisation must move with it

Growth, an acquisition or integration calls for changes in organisation, people, processes and technology to make the next phase possible.

Where Elsman Consulting makes the difference

Three areas where boards, owners and investors work with Elsman Consulting — plus an accent at board level. Always hands-on, always from commercial reality.

Growth & commerce

Commercial growth

Realising commercial growth: sharpening the proposition, developing new business, improving sales, and winning major deals and tenders. This also includes growing transactional revenue into services-led and recurring business models.

From plan to result

Strategy & execution

Translating strategy into sharp choices, priorities and a working rhythm. Setting up organisation, people and processes so growth is actually realised — including transformation and integration where needed.

Technology as an accelerator

Digitalisation & AI

Deploying digitalisation and AI where they demonstrably contribute to growth, productivity and better customer service. From the business question, not from the technology — with appropriate governance.

Accent · Board & governance

AI and cyber as a boardroom issue

AI and cybersecurity are not an IT question but a governance question. Elsman Consulting helps boards and supervisory directors translate the EU AI Act and the Cybersecurity Act (NIS2) into choices a board can steer on — responsibility, risk and pace, in plain language.

One rhythm for change.

Change succeeds or fails on sequence. Elsman Consulting works from a fixed change-management rhythm — not loose advice, but a trajectory that finishes what it starts.

First

Transformation

Sharpening the direction and getting the organisation moving. Choosing what stays and what stops, and reopening the conversation with the market.

Then

Integration

Bringing people, systems and customers together into one working whole — the phase where most value leaks away or is created.

Finally

Optimisation

Adjusting to what the numbers and the market show, until the result is robust and stands on its own.

Adriaan Elsman
Executive & advisor · Rotterdam

The operator behind the firm.

From commercial and business development roles at corporates, through an independent practice as interim manager and advisor, to twice managing director. One constant: building growth where it had stalled.

Steered an organisation through a crisis and initiated its sale. At his best where growth, pressure and change come together — not a caretaker, but an operator.

€90M → €240M
Revenue growth under own P&L responsibility
€6M → €24M
Recurring revenue built in a services-led model
64 countries
A global network and services contract led across 64 countries
4 transitions
Acquisitions, integrations and a self-initiated sale
Erasmus · MIT
Change Management · AI & Business Strategy

Get in touch

A concrete challenge, or simply to spar?

Whether it concerns commercial growth, a change challenge or temporary reinforcement — start with a short conversation. It quickly becomes clear where Elsman Consulting can add value.

Send a message
Email
adriaan@elsmanconsulting.com
Phone
+31 6 25 05 15 91
Based in
Rotterdam · working across NL & EU